Video is a highly effective tool in marketing because it’s extremely searchable and, well, super entertaining. Marketers that aren’t using video will fall behind their competitors, not because they lack creativity, but because they lack an innovative medium.
Regular email is predictable and lacks the “wow” factor that a video innately possesses. With video, marketers can communicate easily with their target audience because it’s easy to digest and understand. Use a video to compel customers to return to your site or remind a customer about your Spring sale. No matter the reason, your video will communicate your message better than a regular email.
Still not convinced video is an effective tool in marketing? Ninety-five percent of a message is remembered when watching a video, compared to just 10% when that same message is delivered with text alone (mic drop).
So, don’t waste your time creating copy that will get pushed to the wayside. Add video messaging to your email marketing campaigns, blogs, and your website’s landing page.
Unlike a still image, an animated video snapshot offers more non-verbal cues that help convey a message. Seeing a picture of someone versus watching them smile and wave at you is going to affect the viewer differently. A gif provides more personality and builds credibility. You can put yourself front and center, so your audience knows who is talking to them. Without trust your viewers won’t give you their time or money.
Blogs are great for increasing your SEO, but did you know videos are just as valuable? Video content can help enrich and add quality to your plain-text blogs. According to an article by searchengineland.com, “The presence of video itself affects the most important SEO ranking factor: content. Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests.” Viewers are demanding more video content, so search engines are looking for the top pages to connect to searchers. Use video content to boost your page rank and drive more traffic to your website.
Another way you can boost your SEO is by embedding a video onto your landing page. Google is all about helping the user solve their problem. As a result, the most useful web pages will get ranked on the SERP page, which is the page of results a searcher gets after submitting a query. Show Google that your web page offers answers to users’ inquiries by transcribing your videos. Transcribing, or captioning, generates text that syncs to your video’s audio. Not only is this helpful for your viewers, but provides supporting written content for google crawlers. Making it easier to connect your video to a potential customer.
You don’t need a huge budget to add videos to your marketing content. Marketers can incorporate video to their emails, website, blogs, and social media platforms though cost efficient measures. Start using video with Covideo’s fourteen-day free trial. With Covideo you can record, track, and share your videos all in one spot. Marketers are incorporating video into their marketing strategy more than ever before. Marketers who use video grow revenue 49% faster than non-video users. Don’t miss out on adding video to your content library! Learn how to record videos today by downloading our free video email eBook.