Video marketing: How to boost engagement

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The power of video marketing

Create memorable campaigns that engage your audience and generate leads.

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Record personalized, one-off videos using your smartphone or webcam.

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Upload existing materials like marketing videos to utilize all of your video assets.

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Create a comprehensive library of video content you can use over and over.

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Include customizable buttons that drive engagement and set clear next steps. 

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Add captions to ensure accessibility and reinforce your message. 

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Send your videos via email, text messaging or from your CRM.

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Share videos on social media or send them via direct message.

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Drive traffic to relevant sites by laying your video over the URL of your choice. 

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Receive real-time notifications that alert you when your videos are viewed. 

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Gain powerful insights through analytics that track views, engagement, & clicks.

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Digital video marketing has the power to instantly grab attention and keep audiences engaged until the end. When videos play, people are hardwired to tune in and listen up, taking in all that their favorite companies have to say. For that reason, video content marketing is on the rise and helping many brands achieve excellent results.

In fact, video has gone from the fringes of integrated marketing plans to playing a central role. Video marketing online effectively supports all the other approaches, allowing companies like yours to make the most of your web content, paid ads, and more. But just what is video marketing these days? For most, it looks like organic content that supports the audiences’ needs and positions the brand as a key resource in their buyer’s journey.

In order to make the most of this channel, however, you must also understand what is video marketing in SEO. You have to use keywords to drive traffic to your content, while promoting it on all your social media channels to bring in the most viewers. Your social media marketing efforts go hand in hand with the video content, bringing key solutions to your viewers and driving sales. You can also integrate a video marketing blog into your plan to increase awareness and brand loyalty across the board.

As you move away from traditional marketing approaches, allow video to take your efforts to the next level. You can get started with social video marketing and other key tactics with help from Covideo. This video marketing tool allows you to record, send, and track video messages with the click of a button. You can then send personalized video emails to support all your marketing strategies and give your customers the support they deserve. It even works to keep your sales team connected through training videos, correspondence, and much more.

Start using video email today with a free trial of Covideo.

What Makes Video Marketing Effective?

So, just why is video marketing so effective? Videos go beyond images and text to convey your message in record time. You can quickly provide the info people seek while backing it all up with key imagery and tone of voice changes.

To quickly get the info they need, people simply prefer video over text, even if it says the exact same thing. Unlike having to read blogs and other content, people can simply have video play in the background while they complete other tasks. They may play the content while folding laundry or even walking the dog, allowing them to better handle their busy days. This is only a part of why video marketing is so powerful, however.

The video marketing benefits are too numerous to name in full. But just a few reasons this medium works so well is:

  • Consumers spend 1/3 of their time online watching videos

  • Over 500 million people watch videos on social media each day

  • Nearly half of people watch at least one hour of videos each week

Just a glance at video statistics 2018 show that video is becoming more and more popular each year. The number of businesses using video in their marketing plans has grown from 81 percent to 87 percent in just one year. And those numbers are continuing to grow each year, putting those who use a traditional marketing plan at a distinct disadvantage.

With a look at video stats 2019, it is also clear that nearly 90 percent of marketers plan to increase their reliance on this medium now and in the future. With this approach growing in popularity, the importance of video in marketing is set to become even more obvious. And anyone who did not embrace the importance of video marketing 2019 is already behind. Thankfully, there is still time to catch up, especially with help from Covideo.

Learn how other marketing teams are using video throughout their content and email strategies here.

Video Marketing Statistics

Video marketing statistics are impossible to ignore, but that is not a bad thing. By paying close attention to video marketing statistics 2019 HubSpot, Forbes, and other entities release, you can stay on top of the way advertising evolves. Without a look at video marketing statistics 2018 Forbes and other releases, you could miss the fact that this medium is changing the way people engage with their favorite brands.

Video marketing stats 2019 indicate that many people would much rather watch videos online than turn on the television. As more and more people take that stance, the people watching mobile videos increases by 100 percent annually. If that trend continues, and it surely will, videos will dominate the online space with more than 80 percent of traffic going to that content.

B2B video marketing statistics show similar trends with nearly 60 percent of executives preferring to tune into video content than text equivalents. This mirrors their customers’ preferences perfectly, as more than 70 percent simply want to watch video content to learn about their favorite brands.

Overall, video marketing statistics 2019 Forbes, HubSpot, and many others release simply do not lie. The video marketing statistics 2019, 2018, and even 2017 bring us simply highlight the importance of using this medium to promote our brands. They provide the knowledge on what consumers want from their brands, so you can respond with the proper level of support. So, do not ignore video marketing statistics 2018, or from any other time, or success could pass you by.

How to Incorporate Video Marketing

In order to achieve the best results, you must know how to do video marketing right. Simply creating videos and posting them online will not provide a solid return for your marketing program. Instead, you need an annual video marketing strategy that hits on creation, distribution, and promotion. You can learn how to create and follow a precise plan from a video marketing course or a guide. To be truly effective, a video marketing guide or course should have both text and video content along with interactive elements to reinforce the lessons.

Whether you learn from a video marketing strategy PDF, course, or full guide, the strategy will follow the same formula. Across the board, video marketing strategies start with the creation of videos that speak to your target audience. They should address your customers’ pain points and point to your brand as having the leading solutions. Think about how well video marketing Wikipedia serves their audience in providing key info on the topics visitors look up.

Your videos should not be salesy, but they still need to organically promote your products and services. When reading the script, try to sound completely natural while using body language to support your message. Follow up the video creation with editing to polish the final products and ready it for distribution.

The next part of video marketing 2019 revolves around distributing the videos to the right channels. You will need to share them to the platforms your target audience uses most, including blogs, social media, and resource pages. Then, to help them gain traction, you have to promote your videos on every other marketing channel, including email. Your promotional techniques will help drive traffic to your video content and even inspire viewers to share it with their social networks.

When you use proven video marketing strategies 2019 to create, distribute, and promote your content, you can gain a loyal following. They will look forward to seeing your next video releases, even visiting your site and social media channels more often in anticipation.

If you’re looking for more guidance on how to get started with video marketing, fill out this quick form and someone from our team will be in touch to show you the ropes.

Types of Video

When working on connecting with your customers, there are many types of video styles to use. All types of video have the power to engage and delight viewers, though some are best used in certain situations.

When introducing your customers to a new product, for example, using demo videos works best. Through a demo, you can show them how the product works while highlighting all its features. Brand videos, on the other hand, help introduce your company to a new audience. You can talk about your mission, values, and even share the story of how your company came to be.

Other types of videos for businesses include:

  • Interviews
  • Vlogs
  • Webinars
  • Event highlights
  • Tutorials

All these types of video media can engage with customers on different levels and through a variety of marketing platforms. You will need to reflect on your audience’s needs to determine what video types to create and how to best distribute them. It is also important to remember that the types of videos for social media will differ from those used for email marketing.

As you dig deep for the answers on what types of video marketing to use, you will develop a strong strategy for your brand. By following that strategy, you can start to gain great success in using video to reach and engage with your customers. Then, all you have to do in the coming years is make key adjustments using your marketing data and insights.

By taking all these areas into account, you can use Covideo to promote the success of your brand. To move forward on this journey, simply sign up for a 14-day free trial and start making your first videos today.


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