Your market keeps getting more crowded with competition. Your competitors are starting to use similar talking points. You’re looking for a way to stand out. A way so you can connect with your potential customers directly. Maybe you’re even considering a video messaging tool.
There are plenty of reasons to use video communication strategies. Let’s, instead, consider a few reasons this approach may not be for you.
Three reasons video communication won’t move your needle
1. Reluctant to change.
Marketing and communication tactics continue to evolve, but the core principle remains the same. Attention + messages which resonate = customer engagement. If you are more committed to your previously created email drip campaigns or the auto-mailers your system kicks out, then video messaging may not be for you.
Video messaging platforms like Covideo intentionally disrupt the status quo. The intent is to connect directly with your audience in a personalized, strategic manner.
2. Automation is always a top priority.
The National Communication Association points out some companies believe 90 percent of news stories will be bot-generated by 2030. Bot-created content may be efficient, but it certainly isn’t personal.
Using a personalized message through a video messaging platform checks multiple boxes automation can’t. Make a human connection so you can establish trust. Control the context of your message. If your highest priority is not spending time on individual customers, personalized video messaging may not be for you.
3. Personal touch isn’t part of your process.
Is your buyers’ journey highly transactional? Does your customer base only need the lowest price to place a bulk order? Personalized video messaging may not be for you.
One of the top benefits of video messaging platforms is the ability to truly nurture a sales lead. Build trust and create a better working relationship for the current sale. The hope is to build a foundation for future sales. According to a Forbes and Google study, 39% of respondents confirmed calling a vendor because of a video.
While video messaging is a forward-thinking, highly functional tool used to stand out from from a crowded marketplace, not all businesses rely on quality customer communication to meet their goals. If your business does require making a human connection with your customers, video messaging platforms like Covideo offer a brazenly unique approach that will allow you to cut through the noise.