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Video Prospecting: Your New, Go-To Sales Strategy
What is prospecting in sales? Sales prospecting is the act of uncovering leads, through a variety of types of outbound communication. Sales prospecting can occur through email, cold calling, or even going door-to-door. Online, it’s often done through email. Email has proven to be one of the most effective methods of advertising. But today we’re going to introduce a new sales strategy – video prospecting.
Within email marketing, sales prospecting videos tend to yield some of the best results, because video is such an engaging format. People enjoy learning through video, and a short video can convey much more than a longer text can. Today, most people don’t have much time to devote to content: they want to get to a message within a few seconds. Video email prospecting makes this possible.
With the right video prospecting tools, a sales representative can send out emails to hundreds or even thousands of prospective leads. From there, these leads can watch a video that explains the product or the company, clicking through to commit. The right video prospecting campaign can bring in a significant amount of leads with virtually no upfront cost.
Since video prospecting is both affordable and effective, it’s one of the leading methods for modern companies. But there are some barriers, since video can be a little more involved to produce than other types of content. Because of this, marketers need to explore their content needs before they start to produce their videos, and need to consider what their ultimate content goals might be.
When properly used, video prospecting is going to expand a brand’s reach and awareness. And even if it doesn’t bring in new clientele immediately, it will extend awareness of the brand, and make them more prone to commit or inquire in the future.
Have you ever seen people sharing personalized videos on Facebook? Every once in a while, Facebook will create a personalized video for a special event in someone’s life. And that has a real impact on people: everyone wants to feel recognized.
Personalized video email can have the same impact. When you create personalized videos online, you show your audience that they’re being listened to. You can even generate personalized videos free, with the right tools. And that’s going to encourage people to both view these videos again and also share them with their family and friends.
Personalized video can be as simple as seeing their name in text on the screen. It can be written across a white board, or it could be written on a post-it note. Customizable videos will cause someone to look at the video twice, and really consider what it’s saying. And it’s not altogether difficult to do, either: with the right tools, it can take just a little longer than an un-customized video.
Here are some other personalized video examples: showing a photo of the lead, pulled from their own profile; referring to them by name in the video; recording a tagline for each person in a video (particularly for high value targets), or simply presenting an event that’s currently happening in their life.
The latter is often easier than trying to customize an entire video. If you know that your prospect has an upcoming birthday, or if it’s a major holiday, you can personalize the video to the event rather than trying to personalize it to them specifically. When you do this, you still have the benefit of the effects of personalization without having to make each video entirely unique, and you may be able to generate the personalized video free.
Video Email For Sales
What makes video email for sales so popular? Right now, video is becoming more accessible. In the past, slow load times discouraged people from watching videos. Now, video is easy to watch and easy to launch, and using video in sales emails is becoming much more popular.
Wondering what to include in a sales video? There’s a lot of things that you can do: cold video emails, sales intro videos, introduction videos, follow-ups, thank yous, and more. Video can be included throughout the sales journey. They can be used to introduce the product, to prompt the customer to learn more, to thank the customer for connecting, and finally to thank the customer for a commitment.
By using video in sales emails, you can create a unique connection with your prospects. Your prospects will be engaged by the multimedia content, and they’ll be more willing to “buy in.” Videos make people feel as though they understand the content more in-depth and on a more personal level.
But how do you make these videos engaging? First, keep them short. The shorter, the better. Have a list of what information you need to include, and don’t stray. People today don’t have a lot of time to waste. Make sure they have a compelling call to action at the very end: something short and sweet that tells them exactly what you want them to do next.
You need to deliver content that’s interesting and unique; this defines “value.” And you also need to make sure that your video has personality, and aligns with your brand’s messaging. The goal of your content isn’t just to get someone to commit, but also to make sure that they are able to develop greater levels of awareness.
Creating compelling videos is an investment. The right videos can be used repeatedly, throughout a buyer’s journey. It will build trust and the relationship over time.
Cold Video Emails
For any marketer, cold contact is a challenge. You’ve never connected with this person before. You only have minutes (sometimes seconds) to catch their attention. The best cold email is going to engage a customer right away, sometimes by posing them a question, or highlighting a problem that they have.
When it comes to cold email video, the email itself is going to prompt the customer to watch for at least a few seconds. But you have to be able to prove your value within those few seconds. Open with something engaging, unique, and branding sensitive. A video production cold email has to be uniquely attached to you. Think about who your audience is, and how they’re likely to react.
Here are some examples:
- Open with the problem. Describe a problem that you know that your customers share.
- Show your product in action. Open with a dynamic shot about your product and what it does.
- Address the customer directly. As mentioned in the customization section, customizing an email can catch their attention.
- Offer the customer something. Offer a deal, coupon, or other bonus in return for watching the video a little longer.
If you don’t know where to start when sending a cold email to potential client user, there are cold prospecting email templates online. Look at the video emails that other companies within your industry are sending out. What values are they displaying? What pain points are they discussing? What are they really talking to their customers about?
Cold email lead generation can take some work. By analyzing your results, you can see which strategies are working best for your audience. Begin with a cold email template, or a persuasive sales email example, and start customizing your prospecting emails from there. Eventually you will hit upon the perfect formula for your audience.
Creative Prospecting Emails
What really catches people’s eye? Sometimes it’s creativity and humor. There’s a reason why funny marketing has become a trend. But just being funny on demand can be an issue. Funny cold emails need to be genuine, or they come off as forced. Try to be as natural as possible, and think about the genuinely funny things about your products or the problems that they solve.
Funny prospecting emails aren’t just going to be read, but also shared with family and friends. That gives your content legs. Funny prospecting emails automatically come off as more authentic, and most people are jaded against bland marketing campaigns.
Think about your brand identity, and how it can lend itself to humor. Your brand identity should be informing all the content you create, as should the audience that you’re targeting. Remember that you should always write your content directly to buyer personas.
Examples of Sales Videos
Do you want to see some sales video examples? Here are some of the proven sales email templates that we use at Covideo. In addition to sales video examples, we’ve included scripts for things like a sales introduction email template, prospecting ideas, B2B communication, and more. The best way to learn is to see what others are doing.
When looking at a video prospecting script or sales email examples B2B for video prospecting ideas, pay attention to the introduction and the call-to-action. What’s compelling to you? What makes you want to learn more? Is there anything in the video that you’ve learned for the first time? Are there things that you’re going to remember? And are you interested in the product? If so, why?
After you’ve watched a video, consider what stood out the most to you. This is what’s going to stand out most to your audience, too.
Using video for business marketing and prospecting is becoming the norms, and as you can see, video prospecting has many major advantages. But once you create a video, you need to host it. Some businesses offer video hosting, and there are also video platforms. But if you want to use video in sales and prospecting, Covideo is the best choice.
When you do something like Hubspot video prospecting, you have to be able to include your Hubspot video in sales messaging. How you include your video is going to vary based on where you’ve uploaded it. Platforms will often have ads, so it doesn’t look as professional as it could. Hosting it on your own server will be a tremendous drain on resources. But finding a video hosting service will make the entire process easier.
Start video prospecting today and get the responses you deserve with Covideo’s 14-day free trial, no credit card required.