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Covideo Blog - Video Email News

How to Record a Video

By: Olivia Slade-Silovic | April 18th, 2018

Do you still feel hesitant when it comes to recording videos even though you have no doubt it will make your business more marketable and increase its overall success? No worries, if you are looking for some tips that will make you shine in front of the camera, we have you back.

 

Keep scrolling down if you are ready to take your recording skills to the next level. Coming up – top eight tips on how to record a perfect video!

1. How to begin your video

Let’s start with the basics. You should begin your video by saying hello to the person that will see it. People like when you acknowledge them. Saying their name will make them feel important to you. Adding personalization to your communication will create a more pleasant atmosphere for you and your viewer.

 

Also, there is a simple trick that can help you increase click-through rates (CTR) of your video. For example, let’s say you want to send a video to someone whose name is Petra. Take a piece of paper and write “Hello Petra” and hold it at the beginning of your video. Like this, people will know this video is specially made just for them. Also, their curiosity will make them click on the video.

 

See the example below!

2. What to say

Think about what are you going to say in the video beforehand and be prepared. Perfect lightning or quality camera won’t help your video if what you’re saying is not clear or informative. There are a few simple steps that can help you feel more prepared.

  1. Put down all the questions your recipient might have.
  2. Answer them clear and with simple language.
  3. Construct the whole conversation.
  4. Read it.
  5. Repeat it.
  6. Start recording.

 

You are using video as a tool to communicate more effectively. Therefore, don’t let the incomplete information beat the main purpose of it.

 3. How to dress for the camera

Dress to impress. As it is one of the factors of the good first impressions in real life, clothes are one of the factors of a good impression.

 

When it comes to the colors, you should be careful with black and white! While black slims, it can make you seem more tired. White? Well, white can be too visually overwhelming for the viewer. Instead go with ruby red, emerald green, and sapphire blue.

 

Also, avoid wearing stripes or other patterns. They may create a weird optical effect called a moire pattern. In other words, competing patterns compete with each other for visual dominance.

avoid-stripe-patterns-recording-video

 

The most important rule of all is that you make sure that whatever you wear you feel comfortable in it. Confidence is the best outfit you can wear on and off camera!

4. Where to stand while recording video

Now when the preparation phase is done, you should start recording your video. The first challenge might be where to stand.

 

Whenever we watch a video, visit the website or social media, the one thing we look for is faces. Sometimes, the fear of being in front of the camera makes us stand too far away. Like this, people can’t see your face, your emotion and they can’t get the real feeling of you.

 

Be brave! The camera doesn’t bite. Stand in front of it. Let your face be in the first plan.

 

P.S. If you are afraid, everyone will be able to see the wrinkles on your face! There is nothing that good lightning can’t fix.

5. Where to look while recording video 

The first sign of not being fully engaged in communication with your colleagues or clients is not maintaining eye contact with them. Usually, it’s considered to be disrespectful and inappropriate to a certain point. Therefore, the rules don’t change when it comes to video recordings.

 

We get that it’s natural for you to look at the screen while recording yourself. Sometimes you can’t fight it. Even though you think the receiver won’t see it, it downsizes your credibility immediately.

 

Therefore, we bring you a little trick. If you are recording yourself with a smartphone or a webcam on your computer, just put a post-it or piece of paper on the screen. Like this, you don’t keep looking at yourself, but instead, you can look directly into the camera.

 

look-directly-in-camera

 

By looking directly into the camera, you will show to your viewer that your focus is completely on them.

6. How to act on camera while recording video

Our body language is 80% of the communication. That is the main reason why video is so much powerful than the plain text. Therefore, instead of killing that advantage of video in your communication, you should use it wisely.

 

First of all, use your facial expressions to make a deeper connection to your viewer. Show your emotions with a smile. As a smile can bring another dimension to your everyday face-to-face communication, it can be the highlight of your video. Also, user your eyebrows and eyes to give life to your face.

 

Many times while recording, people don’t know what to do with their hands. Use them to show the human side of you. You are not a robot. Therefore, your hands shouldn’t be still near your body.

 

Remember, the more natural you act on the camera, the better your video will be.

7. How to hold the camera

To be good at video recording, it’s very important that your camera is in an unwavering position. If you’re using the camera that is not integrated with your computer, make sure it’s attached to a steady surface and not shaking while you are recording. Book holders, selfie sticks or stands work perfectly for this!

 

Also, in case you are using your mobile device to shoot a video, turn your phone on its side to switch the camera to landscape mode for a widescreen picture.

8. How to end the video

Every good video ends with a kind way of saying goodbye and thanking your viewer for taking their time to open your message. In your final part, you also want to include informing the viewer about your availability or the steps that will follow after your conversation. It can also be a call to action that will keep your viewer engaged. Lastly, if you find it appropriate, why not brighten someone’s day by smiling at the end of your video?

 

No one expects you to be the video master right away. Take step by step. Firstly, it is important that you kill the fear of being in front of the camera. Once you overcome it, you will be able to use all the benefits of it. Just remember, practice makes perfect!

Now when you know how to make your video perfect, check the video below to see how to make it unsuccessful.


 

Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.

 

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