In an infograph from HighQ that was published earlier this month on HubSpot, 2017 was called “The Year of Video Marketing” – and it includes the stats to back up this claim.
Get this: 93% of marketers use video for online marketing, sales, and communication. And the majority of marketers agree that video positively affects brand awareness, lead generation and online engagement.
Take a look at the article for all the deats and trust us – this is a bandwagon you’ll want to jump on.
Pro Tip for Covideo users – Use the word “video” in an email subject line to:
- Boost open rates by 19%
- Increase click-through rates by 65%
- Reduce unsubscribe rates by 26%