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Why Video Content Works Better Than Text

By: Olivia Petrac | June 26th, 2018

Apart from the obvious facts that we know about the differences between text and video content, there are still some things we are not fully aware of. Many still doubt in the power of video, but the numbers and “views” prove that video content will continue to outshine text. The digital community is rapidly growing and video content is growing with it. Here are some things to consider before you go and create your next content!

Video content is easy to create

With all new technology and video-making programs available, it has become very easy to create a video on your own. The rising generations are used to creating video content with their smartphones, other gadgets, and apps available. With all accessible options, video content has become even faster to produce than text.

Video content is rich

Did you know that the brain can process visuals 60,000 times faster than text? Information provided by a video is rich in the fact that it uses visual aesthetics and audio to paint the whole picture, or better yet, story. And not only does it tell a story, but it’s even easier for the viewer to process. You can provide more and richer information in a 2-minute video than text content can in a 2-minute read. It’s no wonder people say that a one-minute video is worth 1.8 million words.


Video content prompts actions and engages viewers

Video has the power to evoke strong emotions and it is no surprise videos get 1.200% more shares than text and images combined. About 45% of people watch more than an hour of Facebook or YouTube videos a week and even 92 percent of mobile video viewers share videos with others. Not only do videos get more shares, but they also incite other actions. Analytics by KISSmetrics found that a call-to-action with a video produces 380% more clicks than other types of call-to-action options. Almost every professional that records videos knows that including a call-to-action is a must. Videos have a higher power and chance of keeping your viewer’s attention and engaging them. Even 44 % of U.S. email marketers report increased engagement rates in messages containing video. 

Video content is memorable

Most people need visual aids to learn and this is why video stays in the viewer’s mind better than text. Viewers actually retain 95% of a video’s messages as compared to 10% when reading the text! The body language and actions of people in a video convey messages in a different manner than text and have a stronger power of drawing emotions and reactions. Emotions and reactions play a big role in retaining information. The stronger the impact the video has on the viewer’s emotions, the higher the level of retainment.

Check out the great example of memorable video content!


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