Video and Email

Why Video Content Works Better Than Text

Apart from the obvious facts that we know about the differences between text and video content, there are still some things we are not fully aware of.

Many still doubt in the power of video, but the numbers and statistics could easily define this video vs. text complexity.

According to IdeaRocket, the average user watches about 206 videos per month, and 59% of senior executives claim that if both text and video about a specific topic are available, they’re more likely to choose video. 

There are even more statistics which bring out reasons why is video content better than text.
According to numbers, consumers like video even more that marketers do.
Video vs. text statistics say next:

  • Users spend 88% more time on a website that contains video.
  • Short videos (up to 2 minutes) get the most significant engagement.
  • Video content generates 1200% more shares than images and text combined.

The digital community is rapidly growing, and video content is growing with it.

Some people even predict an increase of 82% more video traffic by 2021.

Here are some reasons why is a video the perfect tool for implementing in your marketing strategy.

1. Video content is easy to create

With all new technology and video-making programs available, it has become effortless to create a video on your own.

The rising generations like to create video content with their smartphones, other gadgets, and apps available.

With all available options, video content has become even faster to produce than text.

You can also use your laptop integrated webcam, or purchase one for a small amount of money.

2. Video content is rich

Did you know that the brain can process visuals 60,000 times faster than text?

A video is abundant in the fact that it uses visual aesthetics and audio to paint the whole picture, or better yet, story.

And not only does it tell a story, but it’s even more comfortable for the viewer to process.

You can provide more and richer information in a 2-minute video than text content can in a 2-minute read.

It’s no wonder people say that a one-minute video is worth 1.8 million words. It would be even better to say that video vs. text is a battle where video content has full supremacy.

3. Video content prompts actions and engages viewers

A human brain is better at interpreting visuals that textual content.

Video has the power to evoke strong emotions, so it is no surprise videos get 1200% more shares than text and images combined.

About 45% of people watch more than an hour of Facebook or YouTube videos a week, and even 92 percent of mobile video viewers share videos with others

Not only do videos get more shares, but they also encourage other actions. Analytics by KISSmetrics found that a call-to-action with a video produces 380% more clicks than different types of call-to-action options. 

Almost every professional that records videos knows that including a call-to-action is a must.

Videos have a higher power and chance of keeping your viewer’s attention and engaging them.

Even 44% of US email marketers report increased engagement rates in messages containing video. 

4. Video content is memorable

Most people need visual aids to learn, which could be the main reason why is video better than text.

Viewers retain 95% of a video’s messages as compared to 10% when reading the text.

The body language and actions of people in a video convey messages differently than text and have a stronger power of drawing emotions and reactions.

Emotions and reactions play a significant role in retaining information.

The stronger the impact the video has on the viewer’s emotions, the higher the level of retainment.


We could spend days talking about how powerful video marketing really is.
It can boost your conversion, dramatically improve the awareness of your brand,  offer new possibilities you weren’t even considering.
It can do all that, but only if you decide firmly to incorporate quality video content in your daily efforts, by sharing and promoting it constantly, and finally, by tracking the relevant metrics.

Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.
Use video today by signing up for a 14 day free trial with Covideo!

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