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3 Reasons Why Video In The Classroom Works Wonders

By: Lucija Vita Hanzic | June 13th, 2019

The overall consumption of video content gets bigger every day.

Therefore, it’s not a miracle that professors, teachers, and education professionals are using the power of video in the classroom.

That’s how the term “flipping the classroom” came along.

It means using an interactive video in the classroom, instead of traditional written materials.

Are you wondering why video content rocks your students’ world, and how you can start using it?

In this article, we’re bringing you three big-deal reasons why you should choose this powerful medium to revolutionize the way your students learn.

1. Video boosts inventive skills.

Using video in the classroom improves students’ problem-solving skills, boosts their creative side, and even enhances their time management.

It is more compelling than other mediums because it offers both verbal and non-verbal communication, which help students strengthen their mood for learning.

Also, if they’re watching a video where the speaker is visible, it gives off the vibe of accuracy and effectiveness.

While watching a video with genuine interaction, students are more open to what the speaker has to say.

If you want to catch your students’ attention, you’ll have to combine two factors: movement and noise.

Both of these features play a significant role in conveying a dynamic message.

Whereas, written text relies on a specific choice of words, punctuation, and (now) emojis to set the desired meaning and tone.


Moreover, the human brain is designed to prefer video content.

The average viewer remembers 95% of the message when he or she watches it, and only 10% of readers get the message.

When you have a topic that is too broad or too complex to be thoroughly explained in a video, offer transcripts to your students to follow along while they’re watching it.

You can even try having them watch it once without a transcript, and then once again with it.

Eventually, you’ll get a group of students that is maximally focused and willing to discuss the topic.

2. Video content is inspiring and moving.


Video is everywhere, so educational institutions have more options than ever to include video content into their curriculum.

Some researches provided us with data about students having increased motivation, an enhanced learning experience, and getting higher grades while learning with video content.

Video content is also beneficial for teaching theories that are practical and have step-by-step methods.
When students are having a difficult time with a specific part of the lesson, the teacher only has to pause the video to allow them to catch up.

Furthermore, students have the same option if they’re using the videos on their own.

When students watch a video, they become involved in it and create an empathetic connection with the screen.

If you want your students to connect with the topic, deliver it via video.

It’s natural to become emotionally attached to something when watching it in a video as opposed to reading something in an article or a long paragraph.

While using video in the classroom, have students take additional notes, entice their reactions, and promote asking questions.

Open the space for additional discussion and further explanation.

And finally – don’t be afraid to repeat the video.

Even if your students don’t enjoy it immediately, watching the video more than once will eventually turn them from passive into active.

3. It’s easy to access.

Your students have access to an enormous amount of video content every day. Because of the wide use of the internet, a massive amount of knowledge is available to almost everyone.

YouTube and TikTok are the most popular social networks amongst children, and both are modifying today’s concept of desired content.
Instagram is also slowly but surely changing its game with its Instagram Story and IGTV channels.


Everything revolves around video.

Using a video in the classroom, which is captivating at the same time, can do wonders with children.

If you have a short, educational video that demonstrates a topic that is difficult to explain with words, the likelihood of your students understanding it better is growing.
Longer video material, on the other hand, requires more attention, but it’s still easy to control.

You can hit pause whenever it’s necessary, explain the topic thoroughly, and resolve any existing questions.

Videos are also portable.
That fact is, they offer you a lot of flexibility.

If you’re working with online video material, you can access it from anywhere and at any time, and share it with whoever needs it.

If you’re assigning a video for homework, children will most likely watch it, and it will stay longer in their memory.

Moreover, watching a video for homework is less formal, which removes the yuck-factor of doing long homework sessions after school.

In conclusion:

The use of video in the classroom is getting popular, and its importance will be even more prominent in the future.

But, don’t rely solely on video content.

Even though it’s powerful, it can’t outrun other, conventional pedagogical tools.

Not all learners have the same learning skills, so you’ll need to find a combination of an approach that can satisfy all your students.

Try to find a balance among all the tools you are using, and watch your students’ results get better with every new lesson.

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