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Covideo Blog - Video Email News

4 Video Strategies to Improve Your Business Messages

By: McKenzie Boyle | May 21st, 2020

Do you feel like your sales toolbox is missing that extra something?

Well, if you’re not using video, then it definitely is. Video messaging is the video marketing tool that helps you get in front of prospects, stand out against competition, and leave a lasting impression on your audience.

If you’re still skeptical, then let us show you these 4 simple video marketing strategies to increase sales and impact your business.

1. Make your message heard

If you want your message to resonate with your audience, you need to communicate in a way that will grab and hold their attention. 

Lengthy, text-heavy emails are boring and time consuming to read. Video allows you to get the point faster and in a more engaging way. The hardest part of the sales process is getting someone to listen long enough for you to discuss the product or service you’re trying to sell. Personalized video messages grab your prospects’ attention and allow them to listen to your message when it’s convenient for them. This means fewer distractions and more responses.

2. Provide value

Earn your sales by sending meaningful video messages that provide value and expertise. Use a business video maker app, such as Covideo, to share some of your valuable industry knowledge with your customers and let them know how your product can help. 

Personalized video communication leads to building trust, and trust is the foundation of conversions and sales. By providing useful and knowledgeable information, people will come to you for more insights and, as a result, your thought leadership will generate more leads and referrals.

3. Generate leads

By simply including the word “video” in your email subject line, you can increase open rates by nearly 20%! Not only has video for business revolutionized the way people shop for products and services, but it’s also revolutionized how salespeople connect with customers. More and more businesses are learning that marketing videos help increase sales. However, in order to increase sales using video, you need to make sure all of your bases are covered with a video marketing guide.

First things first: Make sure your video has clear calls-to-action (CTA).

When using Covideo, a personalized video platform, you can create customized buttons that link to relevant pages, which drive your viewers’ next steps. Having a clear CTA is your chance to provide more resources to keep your leads engaged, and increase their likelihood of converting into customers. Think about it, most of us are visual learners. So, if pictures can massively boost engagement, just imagine the power of videos.

4. Make it fun!

A boring video message will do nothing for your bottom line. Make your videos short, sweet, and to the point.

Creating a unique video starts by showcasing your personality. Anyone can copy a competitor, but only you can infuse your own brand and personality into your video – let it shine!

Ready, Set, Action

Now you know exactly what it takes to start increasing sales using video for business marketing. With 71% of consumers watching more types of video marketing, such as social video marketing and other promotional content, than ever before, your company can no longer afford to ignore video’s growing popularity.

If you’re curious about how to make a video for your business, getting started is easy. Covideo is a quick video maker tool that allows you to record and send personalized videos from your phone or computer. Sign up for Covideo’s 14 day free trial to get started today.