A strategy for more effective cold emails
Stand out in the inbox, improve response rates, and leave a lasting impression on your prospects by adding video into your outreach. Goodbye, unanswered cold emails – hello, more connections.
Record with ease
Record personalized, one-off videos using your smartphone or webcam.
Upload existing materials like marketing videos to utilize all of your video assets.
Record your screen, your face, or both using Covideo’s Chrome extension.
Create a comprehensive library of video content you can use over and over.
Customize your approach
Include customizable buttons that drive engagement and set clear next steps.
Video landing page
Opt for a custom-created landing page or select from our ready-to-use designs.
Add captions to ensure accessibility and reinforce your message.
Control of colors and design of your video player to fit your brand.
Send from anywhere
Send your videos via email, text messaging or from your CRM.
Share videos on social media or send them via direct message.
Drive traffic to relevant sites by laying your video over the URL of your choice.
Send with confidence knowing your videos won’t get caught in spam filters.
Track your success
Receive real-time notifications that alert you when your videos are viewed.
Gain powerful insights through analytics that track views, engagement, & clicks.
Leverage team reporting to drive adoption and see where you’re winning.
Send Cold Emails That Get Responses
Cold emailing is an integral part of any business – large or small. It’s one of the most common sales methods for growing your pipeline and business. However, emailing cold is no easy task and in most instances, salespeople find themselves sending hundreds of emails, only to receive a few responses. There are a few reasons why cold emailing can be so tough. To name just a few:
- There is no relationship between you and the contact
- Your prospects’ inboxes are already flooded with emails
- No one enjoys receiving emails from solicitors
- No verbal feedback making it difficult to adjust your approach
However, we do know that the average person is checking their emails regularly. Email is typically the best method to get in touch with someone. That means that your cold email outreach has the potential to be successful, you just have to find the right way to approach it.
What is a cold email?
A cold email is the initial point of contact with a new lead. This means you have had no prior contact with that person. The primary goal of a cold email is to get a conversation rolling and start building rapport with the prospect. You want to start building a relationship with a prospect in hopes that it will convert into a closed sale. Are you interested in learning some tips for the best cold emails that get responses? Here we’ll show you how to write cold emails for sales that are more effective, engaging, and get the responses you deserve. It is time to ditch the traditional cold sales email and start sending cold calling video emails that work. Start sending sales videos today with a free trial and see engagement that you never saw with using the conventional, boring, plain-text emails.
The most effective cold email strategy
It can be difficult finding methods that make cold outreach impactful or successful. In most cases, the majority of people want to have that connection or relationship first before reaching out and pitching a product. However, sales reps are always trying to find new and innovative cold email methods that work effectively. Oftentimes, they are on the hunt to find the answers to these common questions:
- How to write a compelling sales email?
- How to reach out to potential clients via email?
- How to write a sales email to get a meeting?
Let it be known, the solution is fairly simple: stop relying on plain-text emails to convey your message and make your pitch. These days, it’s no longer an effective sales strategy. Instead, start using video. Video prospecting opens up a whole world of endless sales opportunities.
Using video in sales emails
Using video in sales emails is becoming increasingly popular. In today’s environment being available virtually is extremely critical, but as we all know, working remotely comes with obstacles. For example, when connecting virtually, you lose normal face-to-face interaction, small touches of personalization, and your chance at humanizing the sales process. Although these may seem small, they each add up to be critical factors in completing a sale. When connecting virtually, salespeople are seeing lower engagement and response rates. However, using video to communicate with prospects has the opposite effect. Sales reps are using video email to stand out in prospect’s inboxes, increase engagement, humanize the sales process, be innovative (especially against competition), and ultimately, increase sales.
When sending a video email, your video takes the place of the plain text. Typically this means, all the information in your message stays the same, it’s just delivered in a different format. Covideo is one of the best sales tools for recording and sending video emails at ease. It was built for sales reps and allows you to easily record and send videos that are embedded in the body of the email. That’s right, you no longer have to send a link to the video, worry about attachment sizes, or have your email get caught in spam. When your video is embedded, the recipient will see a video thumbnail immediately after opening the email. This is great for increasing engagement and click through rates. Likewise, the chance your prospect hears your message and responds improves as well!
Request a demo here to see a cold email example with a video from one of our industry experts!
Top tips for cold emails
To stand out in the inbox against a sea of hundreds of emails, you need to discover how to make your cold email marketing pop. One of the best ways to do that? Add video.
Personalization, personality, and humanization are key when it comes to emailing a prospect for the first time. There is no better way to reach out cold than through video. Some cold email tips our team has found the best success with are using a whiteboard with the recipient’s name on it to grab their attention. We hold this up at the start of the video, so when the prospect opens your message, the first thing they see is their name in the video thumbnail. In addition, we also recommend making the videos brief (no longer than 1 minute) and embedding the video in the form of an animated GIF to drive engagement.
Video allows you to add a touch of personality to your message, so if funny cold emails are up your alley – then this is a great avenue. To add a dash of warmth to a cold email to potential clients, be a friendly face. Make sure to add a smile and a wave to create that inviting and welcoming feel.
Of course, the basics are important too, like a catchy subject line. Your subject line does take some strategy because it’s like a first impression. The recipient will choose whether or not to open the email based on the subject line. A good subject line should capture their attention, spark curiosity, and be specific. Our top tip: for the best cold email subject lines, always include the word “Video.” Just by adding this word, open rates increase by 19%. Just another reason to get rid of the static, boring, cold emails and add a touch of warmth with video.
The power of personalization in your cold outreach
Personalization is so powerful when it comes to cold outreach. Some commonly known cold email services or alternatives include Lemlist and Mailshake. The main problem with cold reach software is there’s no personalization to them. They are mainly meant for automated, plain-text, mass messages. Which, nowadays is not the cold email framework that is going to get you noticed. While automated sales emails are definitely efficient, they are not effective.
Covideo is the best sales email software to see successful results. Being first in the market has really allowed us to grow with the ever-changing needs and challenges sales reps face. Covideo has innovated static text emails into a more effective and approachable solution. As a result, engagement has increased significantly just by adding a simple personalized video in emails. Again, personalization is so powerful.
Covideo offers unlimited support and teaching on how to make cold outreach more personalized and effective. With Covideo, you can record, send, and track your videos at ease. With access to video data and analytics, you can see who watched your videos and when. This allows you to create strategies based on statistical results. Likewise, our custom landing pages let you add clickable call-to-action buttons that make it easy for you to direct your viewers to the next step. Not convinced yet? Request a demo here to see why Covideo is a market leader in personalized cold outreach.
Cold email templates to help get started
The number one mistake companies make when it comes to cold outreach is using a cold email template. There are plenty of resources out there that might offer cold email templates for a number of given situations. However, you should know that these templates are geared towards plain text which tends to be quite impersonal, especially when the template is copied and only certain information is replaced. Again, the best alternative is using video. It humanizes your outreach process and shows the viewer that you truly put the effort in. It’s not only the best way to be authentic and relatable, but it also adds a warmer touch to a rather cold approach.
Okay so you’re interested in incorporating cold email videos into your sales strategy but you’re not sure where to start? Contact our team for help, guidance, and personalized support! We have a support team that is ready to help whenever you are ready to take the next step in upping your cold outreach game. In addition, we created an ebook that includes some of the best cold email templates and shows you how they can be turned into video emails. You can even see a correct sample email to approach a new client with video. Contact us and get insight on how to create:
- Introduction videos
- B2b cold email templates
- Cold email template for meeting
- Sales follow up emails
- Cold email templates for recruitment agencies and interviewing
Start converting more prospects today
Hopefully, you are feeling more comfortable and confident in how to send a cold email that gets noticed. The emphasis is on using a cold email software to make this all possible. Covideo is a market leader with an innovative approach to cold outreach. With the ease of recording, sending, and tracking video emails you can start converting more prospects today. Use the data and analytic reports to build stronger strategies and increase sales. Add personalized touches, like using a whiteboard and waving, to these videos to send the best cold email. Stop using templates from the internet for your email outreach, and start using video. If you’re looking for the best way to revamp your outreach strategy, video email should be your first solution.
Covideo offers a trial that could end up being the best free cold email software your business has ever had. Click here to start your free trial and your journey to success!