Skip to content

Creating an effective sales strategy for 2021

Adding video to your sales outreach engages prospects and drives action, leading to more connections and better outcomes.

video email
crosscountry mortgage

Transform your sales strategy, use Covideo

Increase responses, engagement, and conversions with a new addition to your sales strategy.

What is Covideo?

Covideo is a sales software used to easily record, send and track personalized video messages. Incorporating video throughout all stages of the sales process — prospecting, follow-ups, referrals — increases overall engagement and conversions.

Increase response rates

People want to do business with people, not technology. Skip the impersonal interactions by incorporating a personalized video email into your outreach for a lasting first impression that resonates.

gmail video
john garcia video landing page

Keep prospects engaged

Use Covideo’s call-to-action buttons to share content like e-books, whitepapers, case studies, or to invite working prospects to webinars. Helpful resources like these add value and demonstrate the expertise and insights you bring along with your product/service.

Shorten the sales cycle

Delve into product overviews or address complex questions without sending lengthy, confusing emails or waiting weeks to coordinate calendars. Keep the lines of communication open and the timeline on schedule with a video your prospect can watch at their convenience.

video tracking

Transform your outreach with video.

Try today and see.


Start a free trial

Sales Strategy for 2021

The best way to start the year off right is to set up and outline a killer sales strategy for 2021. You may be wondering, what is a sales strategy exactly? The most common sales strategy definition describes it as a documented plan for positioning and selling your product or service to qualified buyers in a way that differentiates your solution from your competitors. Sales strategies are meant to provide clear objectives and guidance to your organization’s sales team. In order for your team to build a successful sales strategy in 2021, you’re going to need to incorporate video in your sales outreach.

Videos are a great tool for individual sales plans and for larger sales departments to use. Videos automatically add a personalized and relatable touch to your outreach efforts. A sales strategy example business plan is automating a video email after a prospect fills out a contact form or a Start a free trial form on your website. This type of video automation not only provides instant gratification for the buyer, but it is also an effective and flexible strategy for sales departments in 2021. We’ve all felt the pain of unanswered emails and faced the challenging task of standing out in a sea of endless sales pitches. You can use video email as a way to humanize your outreach and allow yourself and your sales efforts to stand out more. When creating and outlining your 2021 sales strategy template, consider some of the following points below.


Developing an Effective Sales Strategy with Video Messages

One of the most challenging tasks in a sales job is finding new prospects and getting a response from them. Unanswered emails and calls delay the sales cycle and process and force sales teams to repeatedly follow up. To develop a more effective sales strategy, sales managers need to provide their teams with a sales and marketing strategy plan that helps to avoid some of these unnecessary delays. You can start with using video prospecting and video email to compliment your current marketing and sales strategy. Some strategic sales plan examples have shown that just including the word “video” in your subject line can help increase your email open rates by 19%. Prospecting with video helps you stand out in a receiver’s inbox and humanizes the sales process by actually putting a face to a name. These characteristics are often omitted when sending regular emails and communicating on the phone.

To begin video prospecting, you can use a software like Covideo’s to help you set yourself apart from competitors and get creative with your sales strategies. Covideo can help you send personalized video emails from your favorite CRM platforms. Covideo also gives you additional insight into how your video performed, how many times it was watched, and more. When creating your next sales strategy plan pdf, consider integrating a video messaging application like Covideo.


Marketing & Sales Strategy

Video email is your secret weapon throughout all stages of the sales cycle. If you’re looking for a faster and smarter way to connect with prospects and create more sales opportunities, it’s time to get started with Covideo. Covideo is a one-stop-shop for your marketing sales strategy. A sales strategy plan example is to incorporate video messages to your sales team’s outreach and your marketing outreach. Your emails have a more professional appearance when using videos in them. When the recipient receives and opens your video email, they’re greeted with a thumbnail that captures their attention. Plus, Covideo offers screen recording features so that your team can email sales strategy presentation examples before a meeting.

Video email in your marketing and sales strategies will help you establish and maintain solid relationships with your customers and prospects. With video communication, it feels like you’re communicating face-to-face rather than device-to-device. There a number of benefits to incorporating the use of videos into your marketing plan. Some of these benefits include higher opener rates, referral generation, success tracking, and more. Contact a Covideo expert to learn more about a video sales strategy plan.


Top 3 Sales Initiatives

You don’t need to sacrifice your email address to download a selling strategies pdf that may not even be specific to your industry or download long sales presentation PowerPoint examples. Our sales action plan template includes directions for how to create a library of screen recordings for new hires, how to provide personalized video messages that answer specific questions, and how to use video analytics to gauge a prospect’s engagement levels. With Covideo, you can spend less time with prospects that don’t watch your sales team’s video messages, and more time with those who do. Your sales initiatives should focus more on scheduling a phone call or video meeting with prospects that have actually engaged with your videos. Incorporating videos into your emails will not only boost your sales outreach, but it will also help you outshine your competition.

You can use Covideo to facilitate onboarding with new and future clients and communicate your team’s values. Covideo’s video analytics can help you measure what types of outreach videos are the most successful and effective and which ones could improve. With this type of information, you don’t need to waste time following up with leads that aren’t going to go anywhere.


Update Your Sales Strategy with Video Messages

When you use videos for sales prospecting in your sales and marketing strategy, you’re not only getting more creative with your sales outreach, but you’re also creating more engaging and memorable sales email and content. Video prospecting increases your chances of connecting with your target audience and creates a more positive customer experience. Your first impression has the potential to make or break a deal. Video prospecting creates a positive impression from the first interaction someone has with you and your brand.

Start your videos off with a smile and add some enthusiasm so your video recipient is immediately engaged. Key sales strategies have you starting your customer relationship on the right foot by creating an online environment with open, clear, and friendly communication. In addition to that, videos allow you to establish trust and credibility with a prospect. Not only are you building familiarity by putting a face to a name, videos also help people empathize with what they see and hear. When using these types of sales strategies, when you offer solutions to simplify your potential client’s problems, you’ll demonstrate that you understand their pain points in a very relatable way.


Types of Sales Strategies

When developing a sales strategy, there are three main types of videos that sales reps can incorporate into their sales strategy example. The first video being an on-demand demo. These types of videos are easy to record and be used more than once. Pique your leads’ interest by using Covideo’s screen recorder to give a shortened on-demand demo that highlights your products’ most compelling selling points or use our mobile app to do a product walk-around. Meeting recaps and follow-ups can be long, tedious, and a bit overwhelming for leads to read through. By using a video to include all of the same information, you’re able to deliver a clearer, more compelling message that’s easier to follow, and helps you maintain momentum by better conveying your enthusiasm and expertise.

An additional bonus and benefit to using videos to convey these messages is that when your video is shared with other decision-makers, you get to maintain control of the message without worrying about how your point of contact will convey complicated and nuanced points. Lastly, ‘thank you videos’ have some of the highest view rates. Everyone likes to be appreciated, and it means even more when you can actually see the person thanking you. Use video email platforms, like Covideo, to send thank you videos after a deal has been closed. Likewise, this is also the perfect time to show your appreciation for their business, and an even greater opportunity to ask for reviews and referrals, helping you generate more warm leads from satisfied customers.

Record your first video in minutes.

Try today and see.


Start a free trial