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How Can Video Help You Sell More In The Real Estate Business

By: Lucija Vita Hanzic | July 19th, 2019

The real estate industry continues to follow up with the newest technology advances.
Video has become a quintessential tool for realtors, which helps them to showcase their properties and introduce themselves to their prospects.

In 2017, more than 51% of home buyers reported finding the home that they ultimately purchased online.
Video in real estate significantly improves the chances of drawing attention to your listings, profile, and company.

In this blog post, you’ll learn:

Using video in real estate to get more sales isn’t a fairytale.

Australian Real Estate Group declared that real estate listings with video receive 403% more inquiries than listings without video.
Visitors who view product videos are 85% more likely to buy than visitors who don’t.

Moreover, video ads increase purchase intent by 97%.
The Step2Company found that shoppers who viewed video were 174% more likely to purchase than viewers who didn’t.

Statistics show that clients most often prefer to communicate with realtors through email.
An introductory email that includes a video receives an increased click-through rate by 96%.

There’s a saying that goes: “You don’t just sell a home – you sell a lifestyle.”
Creating a unique experience for your buyers will both attract and keep them in the pipeline.

So, how do you do it? Create a video experience.

Listing videos

Listing videos are the ultimate real estate video format in your stack.

Representing your listed estate properties through video will impress your prospect and generate more clicks, views, and calls.

You can choose the most basic version of it, by merely putting pictures into a slideshow video.

But, today, there are various camera apps and options you can use to record your video, add a narrative, and bring it all to a higher level.

Interview videos

People buy from people that they trust.

To establish a decent level of reliability, make sure to use the satisfaction from your past buyers and sellers.

Also, you can always interview other professionals, such as architects or mortgage lenders.

Cover all the topics that might be interesting to your prospects and offer information even before they’ve asked for it.

Collect customer testimonials from your recent buyers and let them express their feeling about your company.

To build trust, focus on their story instead of highlighting your part in their journey.

Live Videos

All types of users are raving about live videos on social media.

People want to ask all sorts of questions, especially before they make a purchase.

That’s why live streaming in the real estate industry caught a significant amount of attention.

With live videos, you can give live listing tours, interview various agents and buyers, all with the final goal of answering potential questions and resolving dilemmas.

Moreover, you can host a webinar with a live video.

Use this short time to give out handy tips, advice, and chat with your audience.

The interest in what you have to say will gradually increase, and you’ll distinguish yourself among your competition.

Converting blog posts into videos

If you use your website to share your expertise on real estate topics via blog, another great idea could be turning your blog posts into videos.

One minute of video is worth about 1.5 million words, so your audience already prefers watching over reading what you have to say.

Also, if you record your blog-videos by yourself, your nonverbal communication will additionally emphasize the most important parts.

Converting blog posts into videos will give you a very high retention rate, more clicks, and visits to your web.

Neighborhood videos

The primary function of real estate should be to show off every corner of your buyer’s new home.

Introducing your buyers to the neighborhood is as crucial as showing them the home.

Your target audience needs to know if the community satisfies their other needs – possibilities to commute, local schools, grocery stores, etc.

When they can’t come to see it in person, you need to step in and resolve that issue, by developing a neighborhood video.

Show them off along with the housing videos, or use them to highlight your market as a whole.

When you’re working in the real estate business, how you sell is just as important as what you sell.

Having a top-notch sales staff who is motivated all the time is sometimes the most significant task of them all.

Motivation goes a long way, and it influences your sales figures.

How can video help you with that?

Use video to focus on the positive

If you’re a sales manager, take some time to send a short video email to your crew, where you focus on the highlights of a specific quarter.

Call out each member of your team and congratulate them for doing their best.

Emphasize the key positives they managed to accomplish and thank them for their effort.

Share your observations or any recent testimonial you’ve received from your customers and get your team ready to start the week fresh.

Use video email for an individual approach

Letting the whole team know they’re doing a fantastic job is an excellent way to keep their spirits up, but sometimes you need to get personal.

Reach out to each member of your sales team directly and go over their future tasks and rocks.

Some of your team members might be shy and don’t want to be in the spotlight.

That’s when personalized video email works like a charm.

Keep your team in the loop

Your team can’t be as motivated if they don’t know what’s going on.

Record a short video at the end of the week to let them know all the relevant data that you complied over the last few days.

Share your vision for the next period with them.

Talk realistically, be transparent, and set goals together.

That will increase the chances of your success, and they’ll feel more motivated.

In conclusion

When you’re trying to achieve a firm position in the real estate business, you have to keep your customers and team members equally happy.

Your buyers need to know what’s in front of them, and so does your team.

If you keep holding your vision, goals, challenges and wins to yourself, that won’t work in the long run.

Using video can help you build more sound relationships with everyone in your business sphere.

Don’t be afraid to use it.

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