Creating great video used to be available to a select few aka big brands with big marketing budgets. The ability to create good video required an expensive process handled by “professionals.” The balance of power has shifted. Now everyone with a smartphone can walk around with an HD camera right in their pocket. Not to mention, new technology makes it easy to create a high-quality video with just a few clicks. One thing is for sure, not using video is something you cannot afford!
It’s true, earning the attention of consumers is getting harder and harder and customer acquisition is getting pricier and pricier. The video is one of, if not the best, way of gaining the attention of an audience. By 2017, the video will account for 69 percent of all consumer Internet traffic, according to Cisco.
Indeed, when comparing video with text, the video quickly delivers information to our brains in a way that makes it easy to digest. With the use of video, you have the ability to create a more human relationship with people which directly results in: better conversion rates, increasing brand awareness, loyalty and ultimately, fueling sales. Luckily for us, creating a great video today is easy and cheap. Finally, the question at hand is no longer, “Can I afford to use video?” and has undeniably become, “Can I afford NOT to use video?” Learn more here.
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