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The most effective cold email template

Send cold emails that increase engagement, leave a lasting impression, and get more responses with Covideo.

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Send cold emails that get responses

Increase responses, engagement, and conversions by incorporating video in your cold emails.

What is Covideo?

Covideo is sales tool used to easily record, send and track personalized video messages. Incorporating video into your outreach increases overall engagement and conversions, making it an effective and innovative sales technique.

Increase response rates

People want to do business with people, not technology. Skip the impersonal interactions by incorporating a personalized video email into your outreach for a lasting first impression that resonates.

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Keep prospects engaged

Use Covideo’s call-to-action buttons to share content like e-books, whitepapers, case studies, or to invite working prospects to webinars. Helpful resources like these add value and demonstrate the expertise and insights you bring along with your product/service.

Shorten the sales cycle

Delve into product overviews or address complex questions without sending lengthy, confusing emails or waiting weeks to coordinate calendars. Keep the lines of communication open and the timeline on schedule with a video your prospect can watch at their convenience.

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Transform your cold emails with video.

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Cold Email Template

Every salesperson, new or old, has experienced with making a cold call, email prospecting, or social media outreach – it’s essential to businesses. However, in most instances, a cold prospecting email is the least obstrusive and the initial start of the sales cycle. That is why we have compiled all the strategies, tips, and examples for creating the best cold email. We are going to cover some effective tactics so you can send cold emails that get responses. More specifically:

  • Cold email meaning
  • Cold email tips & best practices
  • Cold email examples
  • Best cold email templates b2b


What is cold email?

Let’s talk about the who, what, when, and why of cold emails. Typically, someone in the sales and marketing department in the company is the person for sending out the cold email. A cold email is just a form of cold outreach to a prospect/recipient who you have had no prior contact with in hopes to start a relationship. They should be sent preferably before you give them a call so you have something to follow up with. It won’t just be an out of the blue call or a shock to the recipient when you do. Sending at specific times of day could increase your chances of them being opened, but all industries and regions are different. Do your research and know your target market to determine when the best time to send one is. The reason why is probably most important to understand. Just like a cold call, email is to get a conversation going and relationship building. All sales reps know that a relationship is formed first before a sale is made. There are many different purposes for sending a cold email – marketing, prospecting, networking, for a job, or for sending a cold email to potential client. However, we know that writing a sales introduction email that gets opened, or responded to, can be tricky and time-consuming. So, next, we’ll talk about how to compose a cold call/email that will get noticed and give you the best results.


How to write a cold email

Cold call & email outreach is already tough, but how to send a cold email that gets noticed and opened, is even trickier. Nowadays, you have to do something different to stand out. Video emailing is the new, improved way of how to cold email. Video email allows you to deliver the same message but in a more personalized and welcoming way. Put a face to a name by adding a smile and a wave to the video. This is why many people use it for their prospecting and cold outreach needs. It helps them stand out among their competitors in the inbox and delivers the same message in a more effective approach. Not to mention, it is getting them the results they want by increasing the open and response rates. A great cold email example with video includes:

  • Some complimentary text that encourages the viewer to open the embedded video. You don`t want to overwhelm the reader/ viewer with too much text, but you want to add enough to avoid any hiccups when sending.
  • The video starts with a wave, smile, and recipient’s name on a white board. This is a more inviting approach and increases the chances of the recipient opening the email.
  • A personalized message that is under 1 minute long. People’s attention spans are short, and these videos should be too
  • It ends in a call to action. Provide a sense of urgency by adding an action for the recipient to accomplish.

After sending the email, keep an eye on tracking and analytics so you can time your follow ups correctly. There`s more, so next we will cover extra tips for success!


Cold email tips and best practices

Cold sales email is part of most businesses and their sales process. With everyone`s inboxes full of promotional messages, it is important to find a way to stand out from the others. We have compiled some of the best cold email tips to help you achieve just that.

  • Use video for prospecting – add a personalized introduction video to your prospecting emails. Introduce yourself, your company, and your product/service. This starts a conversation to start building a relationship and connection while increasing your open and response rates.
  • Add personalization – personalize all aspects like the video, subject line, the message, etc. Tailor it for each prospect.
  • Subject lines – a cold outreach email usually goes unopened. To create an eye catching subject line, use the word video and personalize it. Learn more about the best email subject lines for sales.
  • Avoid sounding like a template – you don’t want to sound automated and impersonal like a typical cold sales email template. Make sure the person knows there’s a real human reaching out. Add a video introducing yourself to put a face to a name.
  • Validate yourself – Build a sense of credibility and trust, explain (authentically) how you’ve helped others with a similar pain point.
  • Be short, concise, and action-oriented – videos should be short and to the point with a strong call to action about what they should do next.


Best cold email template

Like we mentioned above, the best cold emails don’t follow a template. It is best to keep it from sounding rehearsed, impersonal, and boring. Mostly they are overused, usually don’t work, get lost among the others just like it in their inboxes, and most people can tell there was no effort behind it. Instead, consider sending a video email. We have a bunch of video examples and scripts for sales email templates that give you an idea of what to say in a video b2b cold email template and alike. Here is a great preview of a script for what to say in a video for cold prospecting email templates. Or, watch the video below to see a cold email template in video action!

“Hey Ben! My name is Katherine and I am reaching out on behalf of Covideo. We are [brief overview of your company] video messaging platform that makes it easy to record and send personalized videos. We work with [who you work with and how you help them] sales team and help them get more responses, stand out in the inbox, and communicate more effectively throughout the sales process. [Explain why you have targeted that specific prospect] We know your company really values customer experience and service, so we think video is a great way to show how much you value your customers and offer a personalized approach. [End with a CTA] I’d love to chat and learn more about your team and see how we could help. Click the link below to schedule a time on my calendar. Take care!”

Ditch the traditional cold email template, use video

In the heightened virtual world we find ourselves in today, means businesses are left with finding unique ways to stand out when making a cold call, email template, or any outreach in general. That is why we have listed out tips and tricks to keep your company competitive and ahead of the curve. Cold emails are essential and can be frustrating to compose. There is a lot of pressure riding on them – to build rapport and start a relationship to turn the lead to warm. Warm leads are typically more likely to buy in rather than a cold lead. Remember that the best outreach email templates use video and are tailored to each customer or prospect.

The video should be embedded into the body of the email, not attached or pasted as a link. It should include a smile, wave, and a whiteboard with the recipient’s name written on it. This grabs their attention, but your text should also encourage them to open it. Keep the video short – preferably under a minute, end with a strong call to action, and personalize as much as possible – especially for a prospecting email template. The end goal is to steer away from sounding like an automated template. Most people can tell when no effort went into it, and it is extremely impersonal. Instead, be short, concise, and add personalized touches.

We understand that writing these emails can be time-consuming along with recording the video. Your overall message should be said in the video instead of text. We added the one example above to help get you started. If you need more assistance, check out our article for other sales email templates and what to include. We encourage you to put these ideas to the test. See it in action by signing up for a demo or  start a 7 day free trial today – you won’t even need to input any billing info!


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