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Video communication platforms for business

Discover various types of video communication and see which strategy works best for your business needs.

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Communicate more effectively with video

Communicate how you would in person, but with the convenience of an email. Used and loved by sales, marketing, customer service teams and more.

What is Covideo?

Covideo is a video communication platform that allows you to record, send, and track personalized video messages. Stand out in the inbox and communicate person-to-person rather than device-to-device.


People want to do business with people, not technology. Skip impersonal interactions by incorporating personalized video emails into your outreach for prospecting, follow-ups, referrals and more.

sending a video email
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Breakthrough the noise of a busy inbox by delivering eye-catching video email campaigns that engage your audience and drive action. Promote your next event, showcase your newest product, or share the people and stories behind your brand.

Customer Service

Delight customers with personalized experiences that keep them coming back and telling others. Reduce the risk of miscommunication and misunderstanding by providing a visual demonstration with a detailed explanation in video format.

recording a webcam and screen video

Transform your outreach with video.

Try today and see.


Start a free trial

Video Communication

Although video communication has steadily been on the rise, within the past year, it’s exploded. This is mainly due to businesses relying on it to be able to continue working effectively despite the new remote working environment and culture. In this article, we’ll be covering the rise of video communication, some common video communication trends, as well as popular video communications apps and platforms along with some others that are not as commonly used but are just as powerful. Some specific questions we’ll also touch on include:

  • What is video communication?
  • Types of video communication
  • Video conference vs Video Message


What is video communication?

Video communication is essentially just a pathway to share information and exchange ideas with others through an online video-based platform. Video communication can also encompass nonverbal communication videos to communicate information or ideas, these types of videos can be animated or look like slideshows. Video communication is now the status quo since working remotely has become such a popular option for many companies everywhere. This is why it’s so important to have the right tool easily accessible for all of your communication needs.

There are many advantages of video communication. Some of these include the ability to express certain nonverbal messages like tone, body language, eye contact, etc… 93% of communication is nonverbal rather than the physical words you say out loud. This is where video comes in handy! There are many ways to achieve this type of effective communication, video being one of them! While in-person conversations result in the most effective communication, video is the next best option when meeting face to face isn’t possible.


Types of video communication

There are many different types of video communication and there are certain types to use based on what your communication goals and purposes are. Video communication doesn’t only encompass live video conferencing, there are many different use cases for online video conversations. Some of these include:

  • Personal use cases – If you’re using video communication for personal reasons only like communicating with friends or family, you can use applications like Snapchat
  • Live conferencing – Video conferencing software Zoom, Skype, or Google Hangouts works well for live video conferencing needs.
  • Video messages – Video communication companies like Covideo let you send video messages through email, text messages, or other CRM platforms.
  • Webinars – Many people also use video communication to hold online webinars. Apps like Google Hangouts or Zoom also work well for this.


Video Conference vs Video Message

Video conferencing and video messages are the two most common forms of video communication used through businesses. We’re going to highlight some of the similarities, differences, and when to use each communication method. Types of video conferencing include daily team meetings or larger company-wide hosted meetings. A common video conferencing app you’ve probably heard of is Zoom. Video messaging is generally used for more personalized video messages and can be watched and recorded at any time. We will compare and contrast each of these methods in more detail below.


Video conferencing solutions

You may be wondering, exactly what is video conferencing? Essentially, video conferencing is most commonly used for live video meetings and is essentially a set meeting where people can connect face to face with audio and video to mimic an in-person meeting. Examples of video conferencing applications include Zoom, Google Hangouts, and Skype. These video conferencing tools are commonly used by both large and small businesses. Common uses of video conferencing include internal meetings, external meetings, and more, but use cases usually revolve around some type of meetings. These applications have been highly beneficial during the pandemic and have allowed businesses to continue to function and operate efficiently and effectively despite running all operations remotely.

The advantages and disadvantages of video conferencing also vary depending on the use case. Some of these advantages include stronger interpersonal relationships within the workplace as well as a more connected and efficient working team. This is because attendance is usually mandatory for scheduled meetings, meaning people feel encouraged to actually show up, listen, and participate. Video conferencing can also improve communication reliability amongst team members and help to make sure that everyone is on the same page about tasks and projects!

A disadvantage of video conferencing includes the fact that these videos are live. When you’re live, you can’t edit out any mistakes or tongue slips. We can also all relate to joining meetings that definitely could have been emails but wanted to take advantage of the video component of video conferencing. Some of these video conferencing applications can also get expensive. These apps also rely heavily on the internet and a strong wifi connection, which isn’t usually the most stable thing. Live meetings aren’t always necessary or effective, and in some cases, you want to still use video to get your message across, but don’t want or need to schedule a live meeting and deal with schedule coordination. As a result, businesses are turning to video messaging to send short video messages to coworkers, clients, customers, contractors, prospects, and more!


Video messaging solutions

Video messages are a common way to communicate online without having to set up 1 on 1 meetings. Video messages are usually short, one-off, personalized messages meant to be sent to one person or a small group of people. Video messages are recorded videos of yourself that can be sent through email, text message, or your favorite CRM platform. Video messages can be useful in a number of industries including sales, customer service, recruiting, and more! Sending personalized video messages can encourage responses, higher click rates, and help viewers feel more prioritized and valued.

A video communication platform like Covideo makes it easy to record, send, and track video messages and sends them via email, text, slack, social platforms, and CRM platforms for you. The application does all of the heavy lifting for you! Covideo combines the effectiveness of communicating with video with the convenience of an email. Recipients can choose to watch your message on their own time, with the ability to rewatch it, pause it, and more. With Covideo, you also have the ability to screen record, which allows you to bring video communication into more departments like customer service and support. Unlike some of the other popular video communication tools, Covideo is a fairly affordable option and you can try it today with a Start a free trial, no credit card required.


Getting started with video communication

Depending on your business’ needs, you may find that video conferencing, used for live video meetings, may better fit your use case, in which case the best video conferencing for small business can include software like Zoom or Google Hangouts. But if you’re looking for an alternative best video communication software with more flexibility, Covideo might be a better fit.

With Covideo, you can use video recording software free of charge with all of our standard features to see what it’s all about. Start a free trial to incorporate video messages into your outreach and to communicate more effectively, increase email open rates, response rates, and increase overall engagement and conversions; no credit card required! Learn more about our demo now!


Record your first video in minutes.

Try today and see.


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