The Internet is a magical realm, a place where all the information one could want is available at the simple click of the button. Anyone who has spent time on the Web knows how easy it is to get lost in the sea of tweets, viral videos, and profile pictures. One interesting article ends with links to more interesting content, and before you know it you’re coming out of a day-long http tinged blackout with nothing to show for it but a newfound appreciation of funny cat pictures and a vague sense of jealousy over your coworker’s album from their recent Europe trip. My own Internet-induced ADHD moment of realization came in college. I wrote an email to my professor asking about the week’s reading, a short piece about the life of George Washington. I was confused when my professor replied, “He had one catch last week, how much can there be to talk about?” I reread my message, which I had composed in between checking scores in my fantasy football league. I had accidentally asked my professor if he had time to talk before class about Nate Washington, wide receiver for the Pittsburgh Steelers.
When crafting an email video message, you need to take into account the predilections of the average internet user, who can make cocker spaniels seem focused and attentive. Keeping your videos brief and to the point and using analytics to determine exactly how long you have before viewers lose interest can help you get the most out of your video messaging. As a rule of thumb, your message should open with some sort of “hook” to grab the viewer’s interest, immediately followed by the core concept you are trying to convey. If you wait until the one minute mark to get to the gist, odds are you’ve already lost a large segment of your viewership. Obviously, there are exceptions to this rule, and every target demographic behaves differently. Luckily, Covideo offers in depth feedback about user behavior that will allow you to find your “sweet spot,” so that you can re-tailor your videos to fit the average viewing time of your target audience. Simply click the numbered link under “Views” in the Video tab of your Covideo home screen. From there, click the “Hot Spots” tab to access information about how long people have watched your video. Remember, viewers want concise, interesting content, so cut out the filler and get to the point! ____________________________________________________________________________________ Curran Corrigan is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. email@example.com.