Decorative triangles
Decorative triangles

“Mixing humor and harsh reality is very human behavior, it’s the way people stay sane in their daily lives”, said American actor Jorge Garcia. When talking about marketing in insurance companies, the harsh reality would be the insurance and the humor would be the factor that attracts more and more clients to purchase insurance policies. …

Gregg Blanchard started his Allstate Agency in 2007, achieved Rookie of the year status and has qualified for Circle of Champions for Allstate Insurance 9 years running. Before starting his insurance agency, he was the owner of a highly successful Real Estate franchise in South Florida. He has been a passionate Covideo user for two …

Insurance professionals rely on strong relationships to not only maintain but build their client base. The best way to keep relationships strong is with regular communication, but relying on expensive mailings or lengthy phone conversations is neither cost nor time effective. On the other hand, insurance videos offer a time-saving and economical way to personally …

When talking about targeting audiences, sales and marketing professionals are giving their best to find out their preferences, interests and where they like to spend their money. Of all the audiences any industry can target, one stands out as pretty unpredictable – millennials. Now in their 20s or 30s, millennials are the spending their money …

In today’s digitalized world your clients want to feel special. They are receiving personalized emails from everyone. Why should the insurance industry be any different? According to Accenture, 88% of insurance clients demand more personalization from providers. These clients are looking for personalized offers, messages, pricing, and recommendations from their auto, home or life insurance …

  To be a top insurance professional, you constantly have to be in line with changes within your industry. They have to educate and adjust continuously to improve and beat competition. Attending various seminars, conferences and workshops is great, but is this shaping the professionals that your company requires? Since every company is unique, the …

In the era of video communication, it’s not enough just to use video as a communication tool. The secret to competitive advantage is in the way you utilize video as your communication tool or even better – the way you utilize a video platform. A valid video communication platform will give you everything you need …

In 2016, insurance industry’s net premiums written totaled $1.1 trillion from 5,977 insurance companies in the United States. In Europe, insurance is also one of the most profitable industries, generating premium income of €1.2 billion and directly employing 985,000 people. There is no question about the importance of insurance in the global economy all the …

Insurance professionals, like many others in direct sales, rely on strong relationships to not only maintain, but build their client base.  The best way to keep relationships strong is with regular communication, but relying on expensive mailings or lengthy phone conversations is neither cost nor time effective.  Video email for insurance professionals on the other hand, offers a time-saving and …